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Subject Name – Innovation and Commercialisation
Subject Code – MBA MCR010
University Name – Universal Business School, Sydney, Australia
Innovation and Commercialization (MCR010 ) subject covers the fundamentals of law, innovation management, and basic marketing strategies in the field of intellectual activity outcomes.
The subject examines some issues related to assessing the completeness of technologies using the methods raise and TAME, assessing the business potential of intellectual activity results using the business-planning methods and Due Diligence strategy, as well as the traditional methods and key practices of commercialization. The subject MBA Innovation and Commercialization (MCR010) is designed to equip students with skills in the area of legal control of commercialization and the execution of creative ideas.
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