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Subject Name – Clients and Markets
Subject Code – MCR005
University Name – Universal Business School, Sydney
This subject MBA MCR005 Clients and Markets focuses on the importance of clients and markets for the success of any business. The subject includes core theories, concepts, and practices of marketing functions with a focus on the manager’s role. In the subject, students are also taught about strategic marketing principles that have an impact on marketing decisions in businesses. In both consumer and business markets, the necessity of producing value for customers or clients is also emphasized.
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